Communicating the Value of Health Research - A Guide to Public Communications for CIHR-funded Researchers

Promoting Your Research – Canadians Want to Hear About It!

Canadians have a seemingly unquenchable appetite for hearing about health research. When we tell them these stories, we not only attract attention to worthwhile research, we build public support for the entire health research enterprise – support that can translate to sustained and increased funding for your research.

For the past 10 years, the Canadian Institutes of Health Research (CIHR) has supported better health and healthcare for Canadians.

As the Government of Canada's health research investment agency, CIHR enables the creation of evidence-based knowledge and its transformation into improved treatments, prevention and diagnoses, new products and services, and a stronger, patient-oriented healthcare system. Composed of 13 internationally-recognized Institutes, CIHR works to promote the value of health research to Canadians; this document lets you know your obligations when you are talking about your CIHR-funded research and how CIHR can help.

CIHR has developed myriad ways to draw attention to your health research:

But we can't do it without you

We need to know about your research so that we can feature it in our stories, on our social media sites and in our Café Scientifiques.

Public attention translates into greater reach for your research. More people hear about it, more people may put its findings into practice. Potential collaborators get to know about you. In a research world that values multi-disciplinary collaboration, people in other research areas, people you would not normally reach within your own discipline's traditional channels of communication, can find out about you. Public support can also translate into increased levels of funding which means more support for you and your colleagues.

So what do you need to do?

First, let us know when you've hit a milestone in your research – preferably at least five days in advance. We'll do the rest. Second, when you're talking about your research, whether in person, in print or online, let your audience know that you're funded by CIHR.

This document tells you everything you need to know when you talk about your CIHR-funded research to others.

Acknowledging CIHR Funding

As part of our commitment to transparency and accountability for the use of public funds, CIHR requires that its financial support be acknowledged in all forms of communication. This includes presentations, research reports and other publications, correspondence, news conferences, news releases, advertising and other materials relating to its funded research.

We ask, therefore, that you acknowledge us as a funder when you, your institution or a funding partner:

If your institution is making an announcement or holding an event that involves your CIHR-funded research, we would like to insert a quote from a CIHR official into the press release or any other communications materials destined for the media or the general public. Please ensure that this acknowledgement of CIHR funding is prominent (i.e., in the first paragraph of a news release). We would also ask that you acknowledge CIHR support through the use of its logo.

When you are making an announcement, we can provide you with a spokesperson, text to use about CIHR, logos, a standard description of the organization, as well as background information. Also, please use original CIHR program and research team names as they are listed in the application for funding.

Who are you acknowledging?

CIHR asks you to use its organizational name, Canadian Institutes of Health Research, and logo when talking about your research, as opposed to the names or logos of its Institutes. When you do talk about an Institute, make sure it is identified as a CIHR Institute – the CIHR Institute of Genetics or the CIHR Institute of Aboriginal Peoples' Health, for instance. This helps avoid any confusion among the public.

How Do You Acknowledge CIHR Support?

You can acknowledge our support in many different ways. Here is some suggested wording:

(CIHR logo here) This (insert program, study or project name) was supported by the Canadian Institutes of Health Research (Hyperlink Canadian Institutes of Health Research to

Here are some other ways to acknowledge CIHR support:

Using the CIHR Logo

Add the CIHR logo when acknowledging CIHR funding in a news release, the acknowledgement section of a poster, or any other products. High-resolution versions of the logo and CIHR logo usage guidelines can be obtained by contacting media relations at

CIHR Communications – Our Services

CIHR Communications has extensive experience in the areas of media relations, government relations, strategic communications, writing and editing and event planning and coordination.

We can help you:

As a federal agency, CIHR is bound by the Communications Policy of the Government of Canada, which dictates, among other things, the need for appropriate Government of Canada visibility at events and announcements of funding.

We can work with you to promote CIHR-funded research through:

We will:

In return, we ask that CIHR be acknowledged as a funder in your communications activities.

Roles and Responsibilities

While CIHR Communications has specific roles and responsibilities, other responsibilities belong to principal investigators, institutions, and partners. By each playing our different roles, working together and sharing our resources, we can make all of our communications efforts successful.

Principal Investigators

Research Institutions and Funding Partners (Communications or Public Affairs Department)

CIHR is committed to keeping researchers, institutions and partners informed about our work and how it affects you, through ResearchNet and our newsletters for the research community. If you would like to get in touch with us, you can reach us at:

CIHR Communications and Public Outreach

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