"The Last Smoker Standing: Do We Need a New Approach to Tobacco Control?"

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Wednesday, March 16, 2011, 7:00 p.m.
La Nouvelle Scène, Bistro
333 King Edward Ave., Ottawa, ON
RSVP: cafescientifique@cihr-irsc.gc.ca

Canada's attitude toward smoking has changed dramatically in a very short time. Eye-opening health promotion campaigns and increasingly strict regulations have persuaded most Canadians to abandon tobacco and not to start smoking. But there are still 4.9 million of us who look past the graphic warning labels, stand outside in the cold, and ignore the health risks to get our nicotine fix.

This last group of smokers has public health experts wondering what to do next. Who are the last smokers? Do they lack the resources or support they need to quit? Do we need to address issues in their lives before we can tackle their nicotine addiction? How can we work together to help them escape this preventable cause of death and disease? Bring your thoughts and ideas and join the conversation.

This free event is hosted by the Canadian Institutes of Health Research - Institute of Population and Public Health and the Public Health Agency of Canada.

Experts:

Ms. Cynthia Callard
Executive Director
Physicians for a Smoke-Free Canada

Dr. Katherine Frohlich
CIHR New Investigator
Associate Professor
Université de Montréal

Dr. David Hammond
CIHR's 2010 Premier Young Researcher
Assistant Professor
University of Waterloo

Moderator:

Ms. Kathryn O'Hara
President, Canadian Science Writers' Association
Associate Professor & CTV Chair in Science Broadcast Journalism
Carleton University